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Jason Rush Principal Regional Cooperation Specialist, Southeast Asia Department, Asian Development Bank
Jason Rush leads ADB’s involvement in the BIMP-EAGA subregional cooperation program, and manages the “B-I-G” Capacity Building Program for government officials from Southeast Asia and the People’s Republic of China. He is also lead for the ADB Southeast Asia Development Symposium (SEADS), ADB’s flagship annual knowledge event in the region.
In Viet Nam, where the motorcycle is king of the road, convincing the public to support a metro rail project required a strategic communication plan.