Robert Phaal
Director of Research, Institute for Manufacturing, Department of Engineering, University of Cambridge

Robert Phaal is a Director of Research (STIM, CUED) at the University of Cambridge in the United Kingdom. He researches the application of engineering principles and methods to management and organizational challenges in the context of high-tech innovation and strategy.

Explainer

Setting the Direction with Roadmapping

Roadmapping is a technology and strategic planning approach that organizations can use to plan for long-term sustainability.

   Capacity development; Governance and public sector management; Private sector development
   SDG: Goal 8: Decent Work and Economic Growth; Goal 9: Industry, Innovation and Infrastructure