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Senior Communications Officer, Department of Communications, Asian Development Bank
Pinky Serafica has been a practitioner of development communication and behavior change in international development projects for the last 2 decades. She specializes in managing strategic communication processes for selected projects across ADB member countries. A former multi-media journalist, she has produced knowledge products on various themes for different sectors.
Domestic violence is a human rights issue, requiring collective stakeholder interventions to provide a continuum of care for all affected.
They are seen, they are important road users, and their voice and agency can help make roads safer.
Evidence-based and targeted communication is key to raising awareness of gender equality issues.
This is a case study on how to raise awareness and build community ownership among diverse stakeholders for a project to save Nepal’s Bagmati River.
A project in Bangladesh used behavior change communication as a large-scale health care intervention to help women and poor households access health care.