Pinky Serafica
Senior Communications Officer, Department of Communications and Knowledge Management, Asian Development Bank

Pinky Serafica has been a practitioner of development communication and behavior change in international development projects for the last 2 decades.  She specializes in managing strategic communication processes for selected projects across ADB member countries. A former multi-media journalist, she has produced knowledge products on various themes for different sectors.

Insight

Indigenous peoples can better articulate their role in making sense of a project’s environmental and social impacts through participatory storytelling.

Case Study

Domestic violence is a human rights issue, requiring collective stakeholder interventions to provide a continuum of care for all affected.

Case Study

They are seen, they are important road users, and their voice and agency can help make roads safer.

Case Study

Evidence-based and targeted communication is key to raising awareness of gender equality issues.

Case Study

This is a case study on how to raise awareness and build community ownership among diverse stakeholders for a project to save Nepal’s Bagmati River.

Case Study

A project in Bangladesh used behavior change communication as a large-scale health care intervention to help women and poor households access health care.