Allison Howells
Head of Product Development Team, Innovation Hub, Experian Asia Pacific

Allison Howells leads new product development for Experian’s Innovation lab for APAC, with a focus on using alternate data to increase financial inclusion within the region. Allison has been a leader in forming technology and data strategies, and has a passion for understanding how digital technology and data capture can enhance customer experience. 


Through machine learning, data from nontraditional sources, such as telcos, are analyzed for credit risk assessment of the unbanked.