Rijo M. John
Consultant

Rijo John provides technical consulting for esteemed organizations such as the World Bank, WHO, ADB, University of Illinois Chicago, and CTFK. He is also an adjunct professor at Rajagiri College of Social Sciences, Kochi. Formerly, he served as an Assistant Professor at IIT Jodhpur. He holds a Ph.D. in Development Studies from IGIDR, Mumbai, and completed a post-doctoral fellowship at the University of California, San Francisco. His research focuses on the regulation of tobacco, alcohol, SSBs, and HFSS.

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Tax reforms aimed at a 10% reduction in smoking prevalence could reduce the population of smokers by 38.7 million and prevent 11.6 million premature deaths.