They are seen, they are important road users, and their voice and agency can help make roads safer.
Pinky Serafica
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Pinky Serafica has been a practitioner of development communication and behavior change in international development projects for the last 2 decades. She specializes in managing strategic communication processes for selected projects across ADB member countries. A former multi-media journalist, she has produced knowledge products on various themes for different sectors.
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SDG: Goal 3: Good Health and Well-being; Goal 5: Gender Equality
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SDG: Goal 5: Gender Equality
Evidence-based and targeted communication is key to raising awareness of gender equality issues.
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SDG: Goal 6: Clean Water and Sanitation
This is a case study on how to raise awareness and build community ownership among diverse stakeholders for a project to save Nepal’s Bagmati River.
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SDG: Goal 3: Good Health and Well-being
A project in Bangladesh used behavior change communication as a large-scale health care intervention to help women and poor households access health care.